Sales & Trade Marketing – Red Bull Graduate Programme Job at Red Bull in Stockholm
SHOPPER & CUSTOMER MARKETING
Create and implement all means of communication and tolls to activate Red Bull initiatives at channel and customer level.Drive trade activity proposals with rationale and commercial backing, pushing the brand guidelines to maximize commercial results, whilst protecting the brand equity.Collate and analyse post-activity results and use learnings to continuously improve results.
Apply consumer, shopper research and panel data (Nielsen, GfK).Identify, develop and implement sales systems, processes and actions to enhance sales business performance and improve return on investment.Analyze a variety of syndicated and internal data to track and evaluate KPIs, such as distribution, sales & assortment development, new product launch tracking, merchandising standards and promotion analysis for the category and Red Bull
Generate relevant shopper insight and research based upon a clear business/category issueIntegrate market, consumer/shopper, category and retailer insights into actionable plans to drive category management initiatives to maximize category and Red Bull development, positioning and presence in store.Deliver sound assortment analysis, planogram and promotion recommendations.Develop sales material and conceptual selling stories to support Key Account/Filed Sales Management.
Your areas of knowledge and expertise
that matter most for this role:
Computer Skills: Strong MS Excel and MS Powerpoint capabilities required, SAP insight is a plus
Proven track-record in Project Management
Professional experience (internship, full time employments) in Sales or Marketing within FMCG (manufacturer side, retailer, market research agency)
Strong analytical ability, strategic thinking and commercial accumen
Hands-on and make-it-happen attitude
High motivation and strong team skills
Bachelor/Master in Business Administration, Focus Sales or Marketing
Fluent in Swedish and English.
JOIN THE TEAM
Got what it takes?
In your application we want to see your personal style – what makes you tick and why you think your next opportunity is here with us.
Company: Red Bull
Company Location: Stockholm