Marketing Demand Generation Manager (m/w/d) Job at Sophos – in Home Office

Job Description

Location: Germany Remote

Sie sind Marketing Spezialist mit ausgeprägtem Vertriebsherz? Als Marketing Demand Generation Manager unterstützen Sie aktiv unser New Logo Sales Team, dass auf die Gewinnung von Neukunden ausgerichtet ist. Durch ihre Kampagnen Steuerung tragen Sie aktiv zur Erreichung der jährlichen Vertriebs- und Marketingziele bei. Die Rolle umfasst folgende Aufgaben:

  • Eigentständige Entwicklung von Demand Generation Kampagnen sowie deren Plannung und Umsetzung zur Gewinnung von Neukunden
  • Aufsetzen von Cross- und Up-Sell-Kampagnen
  • Identifizierung neuer Lead Generation Kanäle (auch über unser Channel Netzwerk)
  • Erstellung von Kampagneninhalten und Steuerung unserer Telesales Agentur (z.B. durch Briefings, Nuture Emails, Call Scripts)
  • Enge Zusammenarbeit mit dem lokalen Vertriebsteam als auch weiteren interen Abteilungen (z.B.: SDR Management, Content Production)
  • Regelmäßiges Reporting hinsichtlich der Kamapagnen-Performance (Leads, ROAS, ROI, gewonne Deals)

Ihr Profil:

  • Mehrjährige Erfahrung im B2B Geschäft sowie in der Neukundengewinnung durch gezielte Marketing Maßnahmen
  • Erfahrung in der Zusammenarbeit mit dem Vertrieb
  • Erfahrung im Umgang mit Tools wie Salesforce oder 6Sense, Demandbase, Outreach, Tableau oder anderer Analysetools
  • Ausgeprägte Kommunikations- und Organisationsfähigkeit
  • Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift

What’s Great About Sophos?

  • Our people are what makes Sophos special – we demonstrate shared vision, talent, innovation, and creativity, all of which are accompanied by a great sense of fun and team spirit.
  • Employee-led diversity and inclusion groups that build community within Sophos and provide internal education and advocacy (eg. Sophos Women in Tech group to improve gender parity, encourage gender-balanced leadership, and support career progression at Sophos)
  • Sophos Environment Network and employee challenges to contribute to sustainability and reduce our environmental footprint
  • Annual commitment to charity and fundraising across our global sites and volunteer days for employees to give back to local communities
  • Global trivia competitions to keep our minds sharp
  • Global Mental Health days off work for all Sophos to help employees relax and recharge
  • Monthly employee wellbeing webinars and training to support employee health and wellbeing
  • Employee rewards and thanks, such as our free annual subscription to Calm

Our Commitment To You
We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants that can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.

Data Protection
If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunites at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. If you have any questions about Sophos’ data protection practices, please contact [email protected]

Job Type: Full-time

About Company

Company: Sophos –
Company Location:  Home Office

About Sophos -